Gold plating doesn’t vanish overnight. It is worn down slowly, by friction and by a handful of products we use every day. The good news: a few habits are enough to slow that down a lot.
What wears gold plating
- Perfume, lotion and hairspray: the alcohol and oils attack the surface.
- Chlorine and salt water: pool and sea are the toughest environments for any plating.
- Sweat and friction: sport, bags rubbing on a bracelet, rings against a keyboard.
- Storage in a pile: pieces scratch each other in a drawer.
The routine that works
- Put your jewelry on last, after perfume and cream have dried.
- Take it off before the pool, the sea or the gym.
- After washing your hands or a shower, pat it dry with a soft towel.
- Store each piece apart, in its pouch or its own compartment.
- Clean it with a soft, dry cloth. No toothpaste, no baking soda, no jewelry dip.
The material underneath changes everything
Plating lasts much longer on a stable base. Stainless steel and titanium steel don’t oxidise and don’t push the gold off from below, which is why most of our pieces are built on them. A few designs use copper or an alloy for finer details: they need to be kept dry. Every product page lists the exact materials.
Good to know: we explain material by material why the colour of our pieces lasts, and our care guide goes into more detail.